01
Step 01
Hair gets damaged
Heat, friction, repeated colour and UV open the cuticle. The cortex is exposed.
The Luxfeel science
A damaged cuticle
has an electrical signature.
We use it to target the damage.
Luxfeel CTC technology rests on a simple principle of surface chemistry: damaged hair fibre is negatively charged, and cationic (positively-charged) actives deposit there naturally. Self-targeting delivery — by chemistry, not by chance.
04 · The science
Four steps, one self-targeting mechanism.
Damaged fibre carries a negative charge. Luxfeel's cationic (+) actives deposit where that charge is strongest. No waste. No "uniform-treatment" effect. Just where it is needed.
02
Step 02
Negative charge at the damage
Where the cuticle is open, the fibre carries a negative electrical charge. That is the signature of the zone that needs rebuilding.
03
Step 03
Cationic actives (+) target the (–) zone
Luxfeel's cationic actives — positively charged — deposit where the negative charge is strongest. Delivery is self-targeting.
04
Step 04
The cuticle smooths
Actives settle into the scaly layer, smooth it, and restore the feel of rebuilt hair.
Electron microscopy
Before. After.
Scanning electron microscopy (SEM) — destructured cuticle on the left, after Luxfeel-technology treatment on the right. The scaly layer regains coherence.
Before − − − Destructured hair
Open scaly layer · negative surface charge
After Luxfeel + + + Treated hair
Cuticle restored · rebuilt-feel sensation
SEM images: 20 kV, ×500 magnification, 50 µm scale. Source: scientific material provided by ARCLAY Natural Technologies. Observed cuticle results may vary by hair type, frequency of use, and initial damage profile.
The NMST platform
Natural Mineral Suspension Technology.
ARCLAY Natural Technologies' proprietary platform draws on European illite green clay, sun-dried and suspended in natural spring water. The suspension allows controlled adsorption (surface binding), absorption (penetration into the fibre), and ionic exchange (targeted active delivery).
01
Adsorption
Mineral actives deposit on the cuticle surface, exactly where fibre is open.
02
Absorption
A fraction of the actives penetrates the outer layer — internal sheathing.
03
Ionic exchange
The actives' cationic charge neutralizes the damaged fibre's negative charge. Delivery is chemically targeted.
Source: ARCLAY profiles (arclay.com · UL Prospector · Dun & Bradstreet). ARCLAY is listed on the Health Canada Drug and Health Products Portal.