Chapter 01
Hair Care Revolution
A new breakthrough in green sustainable chemistries — designed for the next-gen consumer.
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Luxfeel CTC · Hair Care Revolution
The hair-care
revolution,
no compromises.
Co-developed with ARCLAY Natural Technologies, Luxfeel CTC is a hair-care platform built on naturally-derived cationic chemistry. No PEGs. No sulfates. No parabens. And 100% biodegradable.
SEM · hair cuticle · 20 kV
05 · The formulation
With what's right. Without what should never have been there.
Without
- No PEGs
- No sulfates
- No parabens
PEGs, sulfates and parabens are common in conventional cosmetics. Luxfeel CTC excludes them by formulation choice — not by trend.
With
- 100% natural
- 100% sustainable
- 100% biodegradable
- Cationic charge drawn from nature
Drawn from European illite green clay via ARCLAY's NMST platform — the only 100% naturally-derived cationic charge that deposits on damaged hair fibre.
Documentation
The platform, in four chapters.
Market, consumer, science, formulation — the complete Luxfeel CTC case, condensed.
Chapter 02
Consumer · 28%/yr
Market growing 28% per year. Informed buyers, scientifically literate, demanding on sustainability.
McKinsey · Bonini + Oppenheim
Chapter 03
Hair science
Texturizing, volume, and bio-functional properties. Unique cationic delivery of hair-rebuilding actives.
See the scienceChapter 04
Formulation advantage
No PEGs · no sulfates · no parabens. The only cationic charge created from nature.
100% natural · sustainable · biodegradable
02 · Our commitments
Five principles, zero compromise.
01
Science first
Every formula rests on peer-reviewed chemistry. No marketing dressed up as science.
02
Natural cationic charge
The only cationic charge drawn directly from nature — European illite green clay.
03
Without the bad
No PEGs. No sulfates. No parabens. No excuses.
04
100% sustainable
100% natural · 100% biodegradable · 100% verifiable.
05
For the next-gen consumer
The educated consumer who reads labels — and rewards the rigour.