Hair Care Revolution
Damaged hair
has a signature.
We know how to target it.
Luxfeel CTC uses 100% naturally-derived cationic actives that deposit exactly where hair is damaged. No PEGs, no sulfates, no parabens — and fully biodegradable.
Distributed in Quebec by Distribution Cerésenne
+ + − − + + A market finally catching up to the science.
(1) Source: McKinsey — S.M.J. Bonini and M. Oppenheim, "Helping ‘green’ products grow".
01 · Our mission
Health and wellness innovation.
Distribution Cerésenne brings to Quebec and Canada hair-care innovations that compromise on neither science, sustainability nor ethics. Our job: bridge the labs that are rethinking hair chemistry — like ARCLAY Natural Technologies in Saint-Hubert — and the retailers, salons and consumers waiting for them.
The clean hair-care market is growing 28% year over year. The reason is simple: consumers read labels, demand proof, and reward brands that deliver both.
Luxfeel CTC is our first answer to that expectation.
02 · Our commitments
Five principles, zero compromise.
What we distribute has to check all five boxes. Otherwise it does not enter our catalogue.
Science first
Every formula rests on peer-reviewed chemistry. No marketing dressed up as science.
Natural cationic charge
The only cationic charge drawn directly from nature — European illite green clay.
Without the bad
No PEGs. No sulfates. No parabens. No excuses.
100% sustainable
100% natural · 100% biodegradable · 100% verifiable.
For the next-gen consumer
The educated consumer who reads labels — and rewards the rigour.
03 · Luxfeel CTC
The hair-care revolution.
Co-developed with ARCLAY Natural Technologies, Luxfeel CTC builds on the NMST platform — Natural Mineral Suspension Technology. A 100% natural cationic charge, drawn from European illite green clay, that chemically targets the damaged cuticle.
05 · The formulation
With what's right. Without what should never have been there.
Without
- No PEGs
- No sulfates
- No parabens
With
- 100% natural
- 100% sustainable
- 100% biodegradable
- Cationic charge drawn from nature
06 · Our partner
ARCLAY
Saint-Hubert, QC
Founded 2004 · NMST
ARCLAY Natural Technologies.
Founded in 2004 and based in Saint-Hubert, ARCLAY is a natural-technology company specialized in NMST (Natural Mineral Suspension Technologies). Its platform draws on European illite green clay — sun-dried and suspended in natural spring water. That platform is what makes Luxfeel CTC possible.
Source: ARCLAY (arclay.com) · Dun & Bradstreet profile · UL Prospector.
07 · Next step
Retailer, salon, or wholesaler?
Let's talk distribution. Charles Truong handles B2B inquiries directly and coordinates samples, orders, and salon onboarding.